Leadership Team

Deborah Marcello

Founder and CEO

Debbie’s passion for senior care and elder care started at a young age. At 15, she volunteered at a hospital in Rochester, NY. The experience confirmed her calling to help others and work in the medical field. Debbie holds a Bachelor’s degree in nursing, advanced education in geriatric care management, legal nurse consulting and life care planning.

Debbie has extensive experience in the establishment and growth of business. Her awards and certifications include 2013 Up and Coming Businesswoman of the Year, Worldwide Leaders in Healthcare by International Association of Nurses, Simon Graduate School of Business Simulation Scholarship Award, Certification in Case Management, and Healthcare Business Acumen Certification. Debbie serves as the Senior Care Expert for Fox Rochester, providing weekly appearances with important information affecting seniors, the disabled, and those that care for them.

Jasmina Rizvanovic

New Media Marketing Manager

Jasmina Rizvanovic is a graduate of Rochester Institute of Technology holding a Bachelors of Science in New Media Marketing with two minors in Digital Business and Advertising/Public Relations. She is experienced in social media marketing, social media management and varied digital marketing techniques.

Jasmina has proven to be one of the leaders in New Media Marketing among her colleagues. An innovator of social media programs, she has increased the visibility of Happier At Home across the nation. She continues to optimize our web presence, grow email campaigns, develop content, reach podcast platforms, and so much more, all for the benefit of our franchise system and franchisees.

Marie Rodriguez

Vice President of Training and Field Operations

Marie Rodriguez has been working in the health care field for many years. Owning a franchise of Happier At Home has given Marie the experience necessary to be an essential support to our franchisees. She has been through every step that new franchisees are brought through in training and knows the motivating factors that you need to drive your Happier At Home business to top revenues. An educator and expert in the development of training programs, Marie has created boot camps that will address every aspect of the growth and development of your business.

Donna DeRycke

Business Support Manager

Donna DeRycke, Business Support Manager, has been in the field of human services for over 23 years. Donna is experienced in program management, employee engagement, training, counseling, and advocacy. Donna holds a Bachelor’s Degree in Psychology and double Minors in Gerontology and Art Therapy from Nazareth College. She also attained a certificate in business management through St. John Fisher College.