Last Updated: July 20, 2026
Happier At Home, LLC (“Happier At Home,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit happierathomefranchise.com, request franchise information, download resources, communicate with us, schedule a call, or participate in the franchise evaluation process.
The website, forms, communications, and related franchise development activities covered by this policy are referred to as the “Services.”
By using the Services or providing information to us, you acknowledge the practices described below.
1. Scope
This Privacy Policy applies to personal information collected by Happier At Home through its franchise website and franchise development activities.
Happier At Home franchise locations are independently owned and operated. A franchise location may maintain separate privacy practices for information it collects in connection with local home care services, employment, caregiving, client intake, or other operations.
This policy does not apply to third-party websites, platforms, or services that maintain their own privacy policies.
2. Personal Information We Collect
The information we collect depends on how you interact with us.
Information You Provide
We may collect:
- Name
- Email address
- Telephone or mobile number
- Mailing address
- City, state, ZIP code, and preferred franchise market
- Willingness to relocate
- Desired franchise opening timeline
- Interest in owning, operating, or managing a franchise
- Estimated net worth or financial qualification range
- Business, employment, and professional experience
- Referral source
- Appointment and scheduling information
- Communication preferences
- Messages, inquiries, survey responses, and other information you provide
- Information submitted during the franchise evaluation process
Please do not submit Social Security numbers, banking credentials, payment card information, medical records, passwords, or other highly sensitive information through a general website form unless we specifically request it through a secure process.
Information Collected Automatically
When you use the Services, we and our technology providers may collect:
- IP address
- Browser and device information
- Operating system
- Device identifiers
- Approximate location
- Referring website or advertisement
- Pages viewed
- Links clicked
- Time and date of visits
- Website navigation and form interactions
- Downloads
- Website performance and error information
- Email opens and link activity
- Cookie, pixel, and advertising identifiers
This information may be collected through cookies, pixels, tags, log files, analytics tools, and similar technologies.
Information From Other Sources
We may receive information from franchise brokers, referral partners, advertising platforms, social media platforms, analytics providers, public sources, business partners, service providers, franchise locations, or people who refer you to us.
We may combine this information with information you provide directly.
3. How We Use Personal Information
We may use personal information to:
- Respond to franchise inquiries
- Provide requested franchise materials and resources
- Evaluate your interest and potential qualifications
- Review territory availability
- Schedule calls, interviews, and meetings
- Communicate during the franchise evaluation process
- Provide information about costs, requirements, financing, training, support, and markets
- Personalize your experience
- Send administrative, informational, and marketing communications
- Maintain inquiry and franchise candidate records
- Operate, secure, troubleshoot, and improve the Services
- Measure website and advertising performance
- Understand visitor behavior and campaign results
- Create audiences and deliver relevant advertising
- Detect fraud, misuse, unlawful activity, and security incidents
- Protect our rights, property, systems, and users
- Comply with legal and regulatory obligations
- Establish or defend legal claims
- Complete a merger, acquisition, financing, or sale of assets
- Carry out another disclosed purpose with your consent
We may also use aggregated or deidentified information for lawful business purposes.
4. Cookies and Similar Technologies
We and our service providers may use cookies and similar technologies to operate the website, remember preferences, analyze traffic, improve performance, prevent fraud, and support advertising.
These technologies may include:
Essential cookies: Support security, navigation, forms, CAPTCHA, and core website functions.
Functional cookies: Remember settings and previous interactions.
Analytics cookies: Measure traffic, page performance, downloads, conversions, referrals, and errors.
Advertising cookies: Measure campaigns, create audiences, and deliver advertisements that may be relevant to your interests.
Depending on the tools used on the website, providers may include Google, Meta, LinkedIn, Microsoft, or similar companies.
You may control cookies through your browser settings and any cookie preference tool available on the website. Blocking some cookies may affect website functionality.
5. Interest-Based Advertising and Privacy Choices
We do not sell personal information in exchange for money.
Some privacy laws may consider the use of advertising or analytics cookies to be a “sale,” “sharing,” or use for targeted advertising.
Where required by law, you may opt out by:
- Changing your cookie preferences
- Using a “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link
- Enabling a recognized browser signal such as Global Privacy Control
- Contacting us using the information below
Recognized opt-out signals will be processed as required by applicable law. These choices may apply only to the browser and device you use.
6. How We Disclose Personal Information
We may disclose personal information to the following parties.
Service Providers
We may use providers that support:
- Website hosting and maintenance
- Customer relationship management
- Email and text messaging
- Appointment scheduling
- Cloud storage
- Analytics and advertising
- Form processing and fraud prevention
- Information technology and cybersecurity
- Legal, accounting, insurance, and professional services
Franchise Development Partners
We may disclose information to franchise development employees, brokers, consultants, referral partners, financing partners, affiliates, and others who help us respond to or evaluate franchise inquiries.
Franchise Locations
We may disclose information to an independently owned Happier At Home franchise location when you request information related to a particular market or when a referral is appropriate.
Independent franchisees are separate businesses and may maintain their own privacy practices.
Advertising and Analytics Providers
Advertising and analytics providers may collect device information, website activity, identifiers, and related data through cookies and pixels.
This activity may be considered sharing or targeted advertising under certain laws.
Legal and Safety Purposes
We may disclose information when reasonably necessary to:
- Comply with laws, subpoenas, court orders, or government requests
- Enforce agreements and policies
- Protect our rights, property, safety, systems, or users
- Investigate fraud, security incidents, or unlawful conduct
- Prevent harm or financial loss
- Establish or defend legal claims
Business Transactions
Personal information may be disclosed or transferred in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction.
7. Text Messages
If you provide a mobile number and consent to text messages, we may send informational, transactional, or marketing messages related to your franchise inquiry.
Message frequency varies. Message and data rates may apply.
Consent to marketing texts is not required to receive franchise information or enter into a franchise agreement.
You may opt out by replying STOP. For assistance, reply HELP or contact us.
We do not sell mobile telephone information. Mobile numbers and text messaging consent will not be shared with third parties or affiliates for their own marketing purposes.
We may share mobile information with providers that help us deliver messages, maintain records, provide support, or comply with law.
8. Email Communications
You may unsubscribe from promotional emails by using the unsubscribe link in the email or contacting us.
We may still send non-promotional messages related to an active inquiry, appointment, request, legal notice, or other transaction.
9. Data Retention
We retain personal information only for as long as reasonably necessary to:
- Respond to inquiries
- Maintain franchise candidate records
- Support business operations
- Meet legal, accounting, regulatory, and insurance obligations
- Resolve disputes
- Enforce agreements
- Protect against fraud and security threats
Retention periods depend on the type and sensitivity of the information, the nature of our relationship with you, and applicable legal requirements.
When information is no longer needed, we may delete, destroy, anonymize, or deidentify it.
10. Information Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
These safeguards may include secure hosting, access controls, authentication, employee training, encryption, monitoring, and vendor requirements.
No website, transmission method, database, or storage system is completely secure. We cannot guarantee that information will never be accessed, disclosed, lost, or misused.
11. Your Privacy Rights
Depending on where you live, you may have the right to:
- Confirm whether we process your information
- Access personal information
- Correct inaccurate information
- Request deletion
- Receive a portable copy of certain information
- Opt out of sale, sharing, or targeted advertising
- Opt out of certain profiling
- Restrict or object to certain processing
- Withdraw consent
- Receive information about collection, use, and disclosure practices
- Appeal a decision concerning a privacy request
- Receive equal treatment when exercising your rights
We do not currently use personal information to make solely automated decisions that produce legal or similarly significant effects concerning franchise candidates.
Submitting a Request
You may submit a request using the contact information below. Include “Privacy Request” in the subject line and describe the right you wish to exercise.
We may need to verify your identity before completing a request. An authorized agent may submit a request where permitted by law, but we may require proof of authorization.
Certain information may be exempt from a request when retention is necessary to comply with law, complete a transaction, protect security, prevent fraud, or exercise legal rights.
12. California Privacy Notice
This section applies to California residents where the California Consumer Privacy Act and California Privacy Rights Act apply.
During the previous 12 months, we may have collected:
- Identifiers, such as name, address, email, phone number, IP address, and online identifiers
- Customer records information, including contact details and financial qualification information
- Commercial information, such as franchise resources requested and markets considered
- Internet activity, including page views, clicks, browsing activity, and ad interactions
- Approximate geolocation
- Professional and employment information
- Electronic communications and call recordings, when applicable
- Inferences about interests, preferences, franchise readiness, or market interest
We may obtain this information from you, your devices, referral partners, consultants, advertising platforms, service providers, public sources, and social media platforms.
We may disclose these categories to service providers, affiliates, franchise development personnel, brokers, consultants, franchise locations, professional advisers, government authorities, and parties involved in a business transaction.
We do not sell personal information for money.
We may share identifiers, internet activity, approximate location, commercial information, and inferences with advertising or analytics providers. California law may treat this activity as selling or sharing.
You may opt out as described in the Interest-Based Advertising and Privacy Choices section.
We do not knowingly sell or share personal information belonging to individuals under 16.
We do not use or disclose sensitive personal information for purposes beyond those permitted by law.
California residents may also request information about certain disclosures for direct marketing purposes under California Civil Code Section 1798.83.
13. Children’s Privacy
The Services are intended for adults interested in franchise ownership and are not directed to children.
We do not knowingly collect personal information from children under 16. Contact us if you believe a child has provided information so we can review and delete it where appropriate.
14. Third-Party Websites
The Services may link to third-party websites, social media platforms, scheduling tools, videos, and other services.
We do not control and are not responsible for third-party privacy, security, or content practices. Your interactions with those services are governed by their own policies.
15. International Visitors
Happier At Home is based in the United States, and the Services are primarily intended for people located in the United States.
If you access the Services from another country, your information may be transferred to, stored in, and processed in the United States or another jurisdiction with different privacy laws.
16. Changes to This Policy
We may update this Privacy Policy to reflect changes in our Services, technology, business practices, or legal obligations.
The revised policy will be posted on the website with an updated “Last Updated” date. Additional notice may be provided when required by law.
17. Contact Us
For privacy questions, concerns, accessibility requests, or privacy rights requests, contact:
Happier At Home, LLC
Please include “Privacy Request” in the subject line.
Email: marketing@happierathome.com