Create Content.
Grow Your Franchise.
Real photos and authentic stories build the trust that turns families into clients. Every branded piece of content you create strengthens Happier at Home in your local market — and earns you rewards.
Your Content Drives Results
Families researching home care don't trust ads — they trust stories, faces, and real moments. Here's what your content achieves.
Attracts new clients
Authentic caregiver photos and stories help families feel confident choosing Happier at Home — before they ever make a call.
Builds local trust
People choose providers they feel they already know. Content puts a human face on your franchise in your community.
Boosts your SEO
Original local content improves your search rankings, so families find you when they search for home care nearby.
What great content looks like
All visual, all real. These are examples of the branded photo and video content we're looking for — genuine moments captured on a smartphone. No studio required.
Caregiver & client
Genuine outdoor connection
Natural light, real smiles, authentic interaction. This warmth is what resonates with families searching for care.
Day in the life
Care in action
Dignified, compassionate daily care. Notice the branded Happier at Home shirt — that visibility matters every time it's shared.
Caregiver spotlight
Warm & professional
A welcoming arrival. Clean background, natural light, natural expression. Perfect for a spotlight or meet-the-team post.
No stock images — ever
Families choosing home care want to see your team, your caregivers, and your community — not generic stock photos they've seen on a dozen other websites. Real, organic content builds the kind of trust that stock images simply cannot. Clients want to see the Happier at Home brand in action: real moments, real people, real care.
On photo & video quality — this matters
We only accept high-quality photos and videos. Modern smartphones (iPhone 12 and newer, recent Android flagships) are fully capable of producing professional-grade content for social media — the technology has advanced significantly. The key factors that make or break quality are natural light, a clean background, and a steady hand. A blurry, dark, or pixelated submission will not be approved.
That said, a professional camera or photographer is always welcome — and that level of quality absolutely shows. If your franchise has access to a DSLR, mirrorless camera, or works with a local photographer from time to time, we strongly encourage it. Higher production value earns stronger engagement and reflects better on the Happier at Home brand.
Bottom line: shoot with the best camera available to you, get the lighting right, and make the moment real. Download our photo quality guide here.
Your content bingo card
16 visual content squares — all photos or videos. Complete a row or column to earn prizes. Complete the full card for the grand reward. Click to track online, or print and mark by hand.
Content creation card
Every square is a visual content submission — a branded photo or video for Happier at Home. Submit via Asana once created.
How it works
How to capture it well
All content must be real, organic, and branded — no stock photos, no generic imagery. Families researching home care have seen the same stock images everywhere. What builds trust is seeing the actual Happier at Home team: real caregivers, real clients (with permission), real moments. Here's exactly how to capture that.
Capture real moments
Candid interactions — a shared laugh, a walk outside, a quiet morning — outperform staged photos every time. Families connect with what feels honest and warm.
Wear the Happier at Home shirt
Caregivers should wear their Happier at Home branded shirt whenever possible. Every share of that image builds brand recognition across your local market and beyond.
Light & setting
- Natural window light or outdoors is ideal
- Clean, uncluttered backgrounds
- Avoid harsh fluorescent overhead lighting
- Outdoors with greenery always works great
- Complete one card per month.
Video guidelines
- Under 60 seconds for social media
- Vertical (9:16) for Reels & TikTok
- Horizontal (16:9) for Facebook & YouTube
- Always add captions — most watch without sound
- Speak naturally; authenticity always wins
What to avoid
- Medical equipment or anything distressing
- Anything invasive of a client's privacy or dignity
- Stock photos of any kind — they will be rejected
- Overly staged or posed images that feel inauthentic
- Client health details in captions or stories
- Posting publicly before marketing approval
Dignity & respect always
Every piece of content must honor the dignity of clients and caregivers alike. When unsure whether something is appropriate, contact the marketing team before submitting — we're always happy to advise.
What you can earn
Every approved post earns visibility. Complete lines for bigger rewards. Finish the full card for the grand prize.
Happier at Home content library
Added to the Shared Happier At Home Content Library. Franchisees are expected to post the provided content to their social media channels.
Caregiver Spotlight + Giftt
Nominate a caregiver from your location to be featured through Happier At Home's marketing channels.
Includes: A Happier At Home branded gift item for the caregiver.
Social Media Spotlight
Your location will be featured on Happier At Home's corporate social media channels.
Happier At Home Swag Item
Receive a branded item from the Happier At Home store for yourself or your office.
Advertising Credit
Receive a credit toward approved local advertising efforts.
Location Feature Story
A dedicated article on the Happier At Home blog highlighting your location, team, community involvement, and impact.
Exclusive Interview with Debbie Marcello
⭐ Featured Franchise Owner Package
Your story will be highlighted through:
- A dedicated Owner Spotlight article
- Corporate social media promotion
- Company newsletter feature
- Custom recognition graphic for your location
Caregiver spotlight submission
This square counts toward bingo AND earns a full Happier at Home social spotlight if you complete the card. Here's exactly what to submit.
Submit a caregiver spotlight
The most powerful content we can share — a real caregiver, a real story, a real connection.
What to include in your submission
Inspirational story + branded photo or video + signed release form
- A clear, well-lit photo — ideally in their Happier at Home shirt — or a short 30–60 second video of them speaking to camera
- Their name and how long they've been with your franchise
- A short story in their own words: why they chose this work, a moment that stayed with them, or what they love most about caring for others
- A signed Happier at Home release form authorizing use of their photo and story — download here
- Optional: a short video of a caregiver telling a client's story — with the client's signed release form too
Frequently asked questions
Content Creation Bingo Challenge
Mark off each square once your content is approved by the Happier at Home marketing team. Complete a row or column — then contact marketing to claim your prize!